04 / 09
Facebook Campus
Launch Campaign
Studio: Buck
Role: Design
Role: Design
Facebook, the app launched an exclusive feature for all college students called Facebook Campus. Gen Z, who is the audience of Facebook Campus, is unapologetic to express and ambitious to change the future. To reflect Gen Z, the voice of this launch campaign by Buck is described as “unruly”. It is expressive, but not perfect, and different.
My role was to design for the pitch and the production. I designed frames for the launch film as well as social assets which include, stickers, Bingo cards, Madlib cards, and the Instagram grid.
My role was to design for the pitch and the production. I designed frames for the launch film as well as social assets which include, stickers, Bingo cards, Madlib cards, and the Instagram grid.
STYLE FRAMES
Brought to life by the talented animation team at Buck.
STICKER EXPLORATIONS
Brought to life by the talented animation team at Buck.
MADLIB CARD EXPLORATIONS
BINGO CARD EXPLORATIONS
INSTAGRAM LAUNCH
POST LAYOUT
POST LAYOUT
I was responsible for laying out the first twelve Instagram posts including the hidden carousel posts for the Facebook Campus account page as well as color grading the footages that are within them.
